🏠3 Top Short Term Rental Opportunities + News & HowTo's | #026

Today’s Insights

• Top Investment Properties

• Knowledge Rundown: 3 Part Series on Building a Sustainable Short-Term Rental Business - Part 3: Marketing Your Eco-Friendly Rental

• Hot News: Good News for Homebuyers: Inflation Drops Below 3% for First Time in 3 Years

• Productivity: 5 Short Term Rental Tools to boost your productivity for Navigating the Business Side of Short Term Rentals.

New Releases

230 Woodward Ave SE, Atlanta, GA 30312

Welcome home to this charming 1930s gem with modern upgrades and spectacular views of Atlanta's skyline. Step into timeless elegance with this beautifully maintained 1930s home, perfectly blending historic charm and contemporary comforts. Nestled in the highly sought-after Grant Park neighborhood, this residence boasts stunning views providing a picturesque backdrop. This gorgeous home offers the best of both worlds: vintage character and modern convenience. It showcases classic architectural details, hardwood floors, and timeless craftsmanship. The kitchen is a chef's delight, featuring sleek stainless steel appliances, luxurious black granite countertops, and ample cabinet space. This home boasts a main level bedroom with an en-suite full bath, perfect for guests or as a private retreat. Enjoy the convenience of a spacious bonus room on the main level with a half bath. This home is fully electric, ensuring energy efficiency and utility savings. Experience the perfect blend of history and modernity in this exceptional home. Schedule your viewing today!

🏠Quick Stats:

• $850,000

• 4 BR / 5 BA

• 2,688 sq/ft

💰Projections:

• Average Daily Rate: $484

• Occupancy Rate: 61%

• Projected Revenue: $108,600/yr

• Projected Operating Expenses: $33,800/yr

• Projected Net Operating Income: $74,800/yr

• Projected Gross Yield: 12.8%

Price Reduction

97 Gage Street, Kingston, NY 12401

Located in the heart of Kingston New York, this modernized 2 story farmhouse is a sight to behold. Featuring 4 bedrooms and 2 full baths, beautiful Kitchen with gold accents throughout. Quartz countertops, stainless steel appliances, washer & dryer hookup and a fenced in backyard. This home is in close proximity to restaurants, shopping & entertainment like the Ulster Performing Arts Center. Book your appointment today, this might not last!

🏠Quick Stats:

• $369,999

• 4 BR / 2 BA

• 1,800 sq/ft

💰Projections:

• Average Daily Rate: $258

• Occupancy Rate: 62%

• Projected Revenue: $58,500/yr

• Projected Operating Expenses: $18,600/yr

• Projected Net Operating Income: $39,900/yr

• Projected Gross Yield: 15.8%

Over 90 Days + Price Reduction

17 Clam Cove Drive, Rockport, ME 04856

Available for the first time since built, this custom home exudes both charm and sophistication. Step inside to discover a spacious layout that seamlessly blends an open design with modern amenities. The main level features a sunlit living room, red maple floors throughout, a cozy den, and a dining area that opens to an expansive deck - ideal for hosting gatherings or simply enjoying the peaceful surroundings. From the deck, you can also enjoy the comfort of a delightful screened porch that joins into the kitchen. The first floor primary suite is open and bright offering a spacious walk-in closet, a full bathroom, and laundry room. Gliding doors lead to the back deck, where you can relax and unwind while taking in the serene views of the private naturalized bird habitat. Upstairs, the second floor has three bedrooms with high ceilings and a full bathroom along with ample attic space and also a side-wall attic great for storage or expanded living space. Also, benefit from the convenience of having an attached generously sized two car garage that goes directly into the mud room. This home is a perfect blend of comfort, functionality, and style, offering a unique opportunity to experience the ultimate in Rockport living. Minutes away ocean access, restaurants and shops in Rockport, Camden, and Rockland. The Seller excited for the next new owners to call this home their own. The 1.11 acre abutting lot is also available to convey with the sale of the house for $110,000.00!

🏠Quick Stats:

• $685,000

• 4 BR / 3 BA

• 2,306 sq/ft

💰Projections:

• Average Daily Rate: $445

• Occupancy Rate: 57%

• Projected Revenue: $91,800/yr

• Projected Operating Expenses: $30,600/yr

• Projected Net Operating Income: $61,200/yr

• Projected Gross Yield: 13.4%

Knowledge Rundown

Building a Sustainable Short-Term Rental Business

Part 3: Marketing Your Eco-Friendly Rental

Shouting Green From the Rooftops (But Sustainably, Of Course)

Alright, eco-warriors, we’ve got our sustainable design dialed in, our operations are greener than the Amazon rainforest, and now it’s time for the final frontier: marketing. You’ve worked hard to make your rental eco-friendly, and now you’ve got to let the world know – without sounding like you’re patting yourself on the back too much. It’s about attracting guests who are as excited about sustainability as you are. So, how do you do it? Let’s break it down.

Highlighting Sustainability: Show, Don’t Tell

First things first, you’ve got to weave your sustainability efforts into the fabric of your marketing. But here’s the thing: nobody likes a lecture. You’re not a teacher handing out homework; you’re showing potential guests that staying at your place is an awesome experience and a way to be kinder to the planet. It’s like getting two scoops of ice cream for the price of one – who doesn’t love that?

In your listing descriptions, highlight the specific eco-friendly features of your rental. But instead of just saying, “We’re eco-friendly!” – which is about as exciting as reading the back of a cereal box – get specific. Talk about your energy-efficient appliances, your low-flow water fixtures, your solar panels, your rainwater collection system, and your green cleaning practices.

But here’s the kicker: make it sound appealing. Instead of “We have energy-efficient appliances,” try something like, “Enjoy the comfort of modern living with eco-conscious features, including energy-efficient appliances that help reduce our carbon footprint.” See? Now you’re not just listing facts – you’re selling an experience.

Targeting Eco-Conscious Travelers: Find Your Tribe

Now, let’s talk about who you’re trying to attract. Not everyone’s going to care about your bamboo floors or your zero-waste cleaning practices – and that’s fine. You’re looking for eco-conscious travelers, the folks who get excited about reducing their carbon footprint, even on vacation. The trick is finding them.

One of the best ways to do this is through specialized platforms. Sites like EcoBnB or Green Pearls cater specifically to travelers looking for sustainable accommodations. List your rental there and watch as your ideal guests start rolling in.

Social media is your next stop. Use hashtags like #EcoFriendlyTravel, #SustainableStay, or #GreenTravel to make your property discoverable to people actively seeking eco-friendly accommodations. You’re not just listing a property – you’re joining a community of like-minded travelers.

And don’t forget about your website (if you have one). Dedicate a page to your sustainability efforts. Include some great photos of your eco-friendly features, a bit of your story, and why you care about the environment. People connect with authenticity, and this gives them a reason to choose you over other rentals.

Leveraging Certifications: The Eco-Friendly Seal of Approval

If you’ve gone the extra mile and obtained eco-certifications for your rental, shout it from the rooftops – but do it in a way that’s subtle and classy, like a wink from across the room. Certifications like LEED (Leadership in Energy and Environmental Design) or Green Key add credibility to your green claims and make your rental more attractive to eco-conscious guests.

Make sure to display these certifications prominently in your listing photos and descriptions. They serve as a badge of honor, showing potential guests that your rental has been vetted and approved by the eco-powers that be. Plus, certifications can help you stand out in a crowded market where everyone claims to be green but not everyone can prove it.

Putting It All Together

So, what’s the secret sauce for marketing your eco-friendly rental? It’s all about authenticity and clarity. You’ve done the hard work of creating a sustainable space, now you’ve got to tell the world about it in a way that excites them. Highlight your eco-friendly features, target the right audience, and let your green credentials do some of the talking for you.

Remember, marketing your rental isn’t just about getting bookings – it’s about connecting with guests who share your values. When you do that, you’re not just offering them a place to stay; you’re offering them a way to feel good about their choices. And trust me, that’s the kind of experience that brings guests back again and again.

So go ahead, get out there and market your eco-friendly rental like the green superstar you are. The planet will thank you – and so will your guests.

Hot News

Good News for Homebuyers: Inflation Drops Below 3% for First Time in 3 Years

Inflation in the U.S. continued to cool last month, signaling imminent relief to homebuyers in the form of lower mortgage rates.

In the 12 months through July, the consumer price index rose 2.9%, according to data released by the Department of Labor on Wednesday. It marked the first time annual inflation has dropped below 3% since March 2021.

On a monthly basis, overall prices ticked up 0.2% from June. That gain was driven almost entirely by rising housing costs, which are reported on a delayed basis. Energy costs were flat on the month, and food prices rose modestly, ticking up 0.2% from June and 2.2% from one year ago.

Continue Reading → Here

Productivity

5 Short Term Rental Tools to Supercharge Your Productivity for Navigating the Business Side of Short Term Rentals

1. Guestly: This platform streamlines operations with features like automated messaging, dynamic pricing, and channel management.

2. QuickBooks: Efficiently manage income, expenses, taxes, and generate financial reports to understand your business's performance.

3. Smoobu: Streamline communication with guests, automate messages, and manage inquiries efficiently.

4. Beyond Pricing: Optimize your rental rates based on market demand, seasonality, and competitor pricing.

5. Jobber: Efficiently schedule cleanings, maintenance, and repairs, ensuring your property is always ready for guests.

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